Video production: Video is the internet’s most consumed content format and it’s growing—by the end of 2017 it will account for 74 per cent of all internet activity. Fueling this trend, in part, is the capacity for instant and live user publishing features and functions launched on Facebook, Instagram, Twitter and other social network platforms. This growth is bringing with it lots of opportunity for organizations to produce video content quickly and cheaply, but also challenges in terms of earning audience attention and managing resources effectively.
Despite the ample opportunity for spontaneous, ‘in the moment’ video casting,organizations should remain intentional with video content. Whether it’s a stand alone video or short ones (15 to 30 second videos) to complement other story formats, Thornley Fallis can handle the entire production process including:
- Creative concept development and script writing
- Pre-production (art direction, casting, talent, wardrobe, locations, permits, insurance, props, transportation, crew coordination, project management, music search and licensing)
- Full production (filming, directing, producing, lighting, sound and support)
- Post-production (editing, motion graphics, visual effects, animations, colour correction, audio mixing, rendering and export for delivery)
- Promotion and analytics
Thornley Fallis provides video production services to a wide range of public, private and not for profit organizations. Some recent clients include: GM Canada, The City of Ottawa, IFAW, Metrolinx, SDTC, Toyota and LG.
What story do you want to tell? Contact Thornley Fallis Communications to find out more about creating remarkable experiences.